Having a website for your business is essential in today’s digital world.
But it’s not enough to simply have one; you need to make sure that it looks good, functions properly, and contains all the necessary information about your company and services.
A website revamp can be a great way of achieving this – but how do you go about ensuring that you get the most out of it?
In this article we will discuss 11 design tips to help you get the most out of your website revamp.
With these tips in hand, you can ensure that your new site works hard for your business and makes a strong impression on visitors.
1. Choose a Responsive Design
One of the key considerations when revamping your website is ensuring that it looks great and works properly on all devices – desktop, tablet, and mobile.
A responsive design will automatically adjust to the device in use, allowing for an optimal user experience regardless of how people are accessing your site.
Navigation menus should be intuitive, allowing visitors to find what they need with ease.
Stick to the basics and keep your menus simple; too many drop-down options can be confusing for users.
3. Utilize Whitespace To Create Visual Hierarchy and Focus on Key Elements
Whitespace is an important design element which can help to emphasize certain elements and create a visual hierarchy.
Use it strategically to draw attention to key elements such as CTA buttons, or important sections of your website.
4. Keep Your Layout Clean, Consistent, and Easy To Follow
Your website should be easy to navigate and follow; visitors should be able to find the information they need without having to think too much.
Stick with a consistent layout and don’t cram too many elements onto one page – it can be overwhelming for users.
5. Make Sure the Typography is Readable
The typography you choose should be easy to read, and should fit in with your overall design aesthetic.
Choose fonts that are legible, so visitors can quickly scan your content and absorb the information easily.
6. Incorporate Interesting Visuals Into Your Design
Visuals are an important part of web design; they can help break up text-heavy pages, draw attention to key elements, or simply make your website more visually appealing and engaging for users.
If possible try to use original visuals such as photographs or illustrations, rather than stock images.
7. Include Calls-To-Action
Your website should have clear calls to action, telling visitors what you want them to do next.
CTA buttons should stand out from the rest of the design and be easy to spot; this will help guide users through your website and increase conversions.
8. Optimize Page Loading Speed For Better User Experience
Slow page loading times can lead to visitors abandoning your site before they’ve even seen it properly – so make sure you optimize for speed!
Try using a caching plugin, compressing images, and reducing redirects where possible.
9. Design For Multiple Devices
Don’t forget to test your website on multiple devices and make sure it looks good and functions properly across the board.
It’s essential to ensure that users are getting the best possible experience regardless of how they access your site.
10. Integrate Social Media
Integrating social media is another great way of creating more engagement with your website.
Not only can you link out to relevant social profiles, you can also include share buttons so visitors can easily share content from your site directly onto their own networks.
11. Add Custom 404 Error Pages
Custom 404 error pages are an important part of website design.
When a visitor encounters a broken link or page that no longer exists, you want to make sure they don’t just see the default “404 Not Found” message.
Instead, create a custom page which directs them back to your homepage and helps them find what they’re looking for.
Conclusion
A successful website revamp requires careful consideration of many different factors.
In addition to the tips listed here, be sure to also check out this website checklist for your next revamp.
From the typography to page loading speed and social media integration, there are plenty of design tips you should consider when redesigning your site.
Keep in mind that user experience is key – visitors need to be able to find what they’re looking for quickly and easily on any device or platform.
With these tips in hand, you can create an engaging website which drives conversions and keeps people coming back for more.