The unquestionable solution for organizations to utilize seamless connectivity with customers and prospects is mobile applications. Mobile applications are growingly associated with marketing techniques due to interactive communication and increased adoption of new goods and services. Software and mobile app creation can be a great digital tactic for your company to attract potential clients and increase efficiency.
It is estimated that the market for mobile apps market will reach $614.40 billion globally, by 2026. Both startups and any established mobile app development company strive to create a market-leading app. Since the number of app downloads increases each year significantly, this shouldn’t come as a surprise. As a result, along with the enormous potential money comes the enormous obligation to adapt to shifting market requirements. Some of the trends in 2023 are expected to be Super Apps, IOT App Integration, Mobile Learning, Beacon Technology, and AR VR technology. Let’s take a deeper dive into each one of these tech- trends.
1] SUPER APPS
Today’s smartphones combine a vast array of goods, services, and communication channels into a single unit. Super app is a comprehensive technology that offers numerous financial, messaging, and transportation services. Because of these services, customers are able to handle multiple problems at once. These apps frequently leverage an embedded bank relationship or in-house payment infrastructure, requiring users to enter their payment information simply once before making a purchase.
Super-apps can provide a more seamless user experience by sharing data between services and frequently with third-party developers. It is much more convenient for people to use one super-app instead of multiple distinct apps to complete the same task. This connection attracts more outside parties to the platform, which can boost the quantity and quality of data that is available. It can be concluded that there will be a rise in the need for super applications. An iOS app development company can particularly look into this trend.
2] IOT APP INTEGRATION
IoT is not a brand-new idea. However, IOT has innumerable prospects as there is an increase in the use of mobile devices across a wide range of industries and product categories. In 2023, it is highly anticipated that the global market for the Internet of Things would be $318 billion. That projection will include $226 billion for software, such as smartphone apps.
People are using technology to make their lives better on a daily basis. The Internet of Things (IoT) refers to the expanding network of gadgets that are always linked to the Internet and offer users convenience and automated control. A prime illustration of the growth of IoT and mobile app development is smart home technologies.
3] MOBILE LEARNING
In the current fast-paced society, it has become increasingly important for education to be easily accessible. That is why online learning through mobile One of the most promising areas in mobile app development that haven’t slowed down is mobile learning. The global eLearning industry is now anticipated to increase by more than $370 billion by 2026. Mobile learning is the future of education for a variety of reasons, the first of which is that it is adaptable. Web development companies can particularly use this trend for greater benefits.
It’s the ideal platform for learning on the go for a student or employee. Additionally, microlearning is where it excels. The concept of microlearning entails dividing knowledge into manageable units. It offers the additional advantage of enabling push notifications, cloud distribution, and translation when combined with mobile learning. Some benefits of mobile learning include 24/7 access to learning materials, a personalized learning strategy, and a choice of learning materials.
4] BEACON TECHNOLOGY
A variety of sectors have embraced beacon technology. The functionality of any mobile app can be enhanced using Beacons. By 2026, the market value is now anticipated to be $56.6 billion. That’s ten times as much as the $519.6 million in sales from 2016. The smartphone app reads the beacon data when it is within range, checks the action assigned to the data, and then executes the action.
Proximity marketing is where beacon technology is most frequently used. It can be as easy as presenting in-app content with information about an event nearby or sending an app user a reminder with a coupon for a product they are nearby. Or it could be as complicated, as figuring out the user’s location based on how close they are to a beacon. Beacons can be also used to monitor customer behavior inside establishments.
5] AR and VR TECHNOLOGY
Augmented and virtual reality is certainly one technology that has opened doors to a lot of opportunities for companies. In 2024, the market for AR and VR will be worth $296.9 billion US dollars. Businesses can gain a lot from AR and VR, including improved customer experiences, and increased sales because the technology enables consumers to try a variety of products virtually where web development services can be helpful, which encourages people to buy more frequently, enhanced communication and collaboration because a shared space gets created simultaneously, and thorough analytics to better understand consumer behavior to promote the company’s products.