Any real estate veteran can confirm that postcards are a powerful strategy for agents seeking more listings, increased sales, and new clients. Postcard marketing has been around for quite a while and has remained relevant even in the digital age.
Almost every agent will occasionally send out postcards showcasing their homes, and more and more realtors realize the benefits of this sweet old marketing method.
So, how do you make your postcards stand out? The following are three tips to help you learn more about the most out of your realtor postcard marketing.
- Implement Postcards In Your Real Estate Farming
Real estate farming is a strategy that real estate agents seek to position themselves as the valued local real estate resource for specific neighborhoods. Once a realtor learns the statistics of an area, they tailor their messages to suit each homeowner.
Real estate farming additionally involves constantly reaching out to the demographic with significant market updates. This will pique their interest. With time, they become the go-to agent of that neighborhood.
Real estate postcards for farming have remained relevant through the test of time, use them to your advantage in the following ways:
- Just Listed Postcards
- Under Contract Postcards
- Open House Postcards
- Take the Pain Out of Selling and Buying
Use your postcard marketing to show your prospects that you can solve their problems. Start by knowing their pain points, then figure out how to solve them. For instance, if you handle the whole marketing process, from listing, virtual tours, photography, and the like,
If you offer a flat commission to facilitate sales, inform your prospects via the cards. Maybe you have an in-house broker who can help you get the deals done quickly.
Prospects are more inclined to an agent promising to ease the process rather than one marketing a specific house. Use the postcards to differentiate yourself from competitors. Do you specialize in rental homes? Luxury homes? Maybe you cater exclusively to sellers or buyers?
Do not send a generic postcard. The goal with every message sent out is to convince prospects that you are the best agent.
- Timing Is Everything
Most homes in the U.S are often sold between May to August; therefore, many agents mail their postcards in these months. Which is good, but it is not the guaranteed only time to send postcards.
Consider that people listing their property may have thought about selling for months before, which could even be a year earlier. This means that they might already have an agent. That’s why you need to mail your postcards earlier in the year, way before they consider any other agents.
Repetition is the key to success with postcards. The more often you send them, the more likely people will call you when they intend to sell or buy—irrespective of the time of year.
Enhance Your Realtor Postcard Marketing Campaign
The key takeaway with postcard marketing is to be intentional with every message you send out if you wish to stand out. Generic messages in postcards can make prospects lose interest, and your postcards end up in a pile of unread clutter soon to be thrown out with the trash.
Take time to research your market. Find out what ails the real estate market and set yourself apart as the painkiller. Finally, reach out when the time is right and you’ll take your real estate business to the next level.