Accountants get pretty busy during tax season, but do you have customers who seek you out throughout the year? Whether you work strictly with small businesses or with private individuals, it’s important to add new clients regularly to offset any clients you may lose because they move away, their business closes, etc. Your clients give you valuable referrals which helps. Referrals turn into new business more often than other leads because they are referred by someone they know who already trusts you.
But how do you find more clients that are a good fit for your accounting firm?
How do you grow your business?
Accountant Marketing Services
The best way to find new clients is through accountant marketing services–digital marketing run by experts experienced with marketing for accountants and accounting firms.
Digital marketing is a term that encompasses a list of marketing techniques that are used online. This list includes:
- Social Media Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Website Design and Development
- Pay-Per-Click Ads (PPC)
- Local Search Marketing
- Email Marketing
- Mobile and Text Marketing
- Audio Search Marketing
- Image and Video Search Marketing
- Interactive and Virtual Reality Marketing
As technology continues to become more sophisticated, we will see more new ways to reach potential clients become available.
Accounting Digital Marketing Agency
Since accountants spend their time working on the customers’ accounting, how can you take on this whole new marketing venture? Where would you even get started?
The answer is that you work with a professional digital marketing agency that is proficient at working with accounting firms. This agency will already understand how accountants work and the legal parameters of your profession. They can build on this foundation and their expertise and experience in digital marketing to help you determine the best way to get started.
Digital marketing will net you more new business and help you retain your existing clients longer.
How Does Digital Marketing Drive New Business?
There are several benefits to accountant digital marketing that include:
- Gain More Visibility – When people search for a local accounting firm, your firm will come up in the results for your region and area of expertise.
- Foster Better Relationships – Since clients can find you online, they can easily contact you with questions.
- Build Client Trust – You can establish your firm as an authoritative source of professional accounting knowledge.
Digital Marketing Strategies for Accountants
There are several ways you can market your accounting firm with the help of a professional marketing agency.
- Update Your Website and Make it Mobile-Friendly
If your website isn’t mobile-friendly then you are losing clients every day. In the last quarter of 2021, “mobile devices (excluding tablets) generated 54.4 percent of global website traffic.” And those people are searching for everything from their mobile devices, especially local services like accounting. In fact, “mobile devices accounted for 61 percent of organic search engine visits.”
If you have a mobile-responsive website that is a good start. It’s also important to make it easy to navigate for the average user for a better user experience (UX). People are more likely to stay on a website that is easy to use and attractive. Once people get to your website from Google, you want them to stay there and look around. Your digital agency can do this work in a cost-effective and efficient manner.
Another option is to create landing pages focused on specific niche accounting topics to convert leads.
- Email Marketing for Accountants
Both private and business clients generally visit their accountant at least once a year. This makes your target audience ideal for email marketing. Even though it is one of the oldest types of digital marketing, emailing your target audience periodically, even quarterly, will help you stay in touch and retain clients.
Accounting laws change pretty much every year, so a periodic newsletter is a great avenue to keep clients informed about changes they should be aware of. You can also segment your email list into groups, for instance, new leads, regular business clients, regular individual clients, clients you haven’t worked for a couple years. That way you can control what message each group receives.
In the next year, Google will be retiring third-party cookies, which will make email marketing even more useful for brands.
- Create Informative Accounting Content
Let’s face it. For instance, in UK’s taxation, you have to know how to calculate VAT returns to know how much you should receive from HMRC. That makes creating informative content for your website visitors a good idea. Break down tax topics starting with your frequently-asked-questions (FAQ) list into niche blog posts, articles, and videos. This content is a good project to work on during your downtime or you can ask your agency to handle it.
You can start with written information and post it on your website, and from that, create podcasts, videos, infographics, and other interactive content to post on your site and elsewhere. Podcasts and live video presentations are very popular right now.
You can also add artificial intelligence (AI) to your website to help clients find what they need.
- Search Engine Optimization
As your website is updated with new content, you should also be using SEO to help Google connect your content with the right search queries. With solid keyword research, you can optimize your website, blog, and other content with keywords that will drive organic search traffic.
This information can also be used when implementing campaigns with PPC ads, social media ads, Google Local Services ads, and more.
- Social Media Marketing for Accountants
Social media is often thought as a place for people to hang out with college friends or hobby groups. But, really, it’s so much more. Social media can be used to market any product or service business including accounting. Some social media channels are better than others depending on who your clients are.
For instance, for finding new leads for B2B clients, LinkedIn is probably the best social media site to start with. If you are working with private clients, you may find them on Facebook and Twitter. Younger adults use Instagram and TikTok. Working with your digital marketing agency, you can narrow down where to target your marketing for your ideal clients.