What is the first thing you do when you’re trying out a new restaurant or eCommerce website? If you answered check the reviews, then that is the right strategy. When you want to try something new, you want to know how others experienced it. This helps you determine whether you’re making the right decision and what the company’s reputation for reliability is. Whether it’s form Spectrum internet packages or a new pair of pants from a different brand, you’ll look at reviews.
Therefore, if you have your own business, you know just how important customer reviews are. They bring the right audience to and are often the first thing people see and trust about you. So, you need to encourage existing customers to share their feedback and write reviews for your business. Note that you cannot pay or defraud your way with reviews, as Google will flag such activity and penalize you for it. All your reviews must be genuine, and by customers who’ve actually used your product. Here’s why such reviews are quite beneficial for your business.
Help Understand Consumer Needs
When you see customer reviews, you need to consider both the good and bad aspects. This will help you understand their needs, and improve your products and services accordingly. Furthermore, you can choose any suggestions and incorporate them into your business.
Reviews are a great way to see what your customers like, dislike, and want. This way, you can plan your production and marketing activities for their benefit.
When you look at a business’s social media or business page and see no reviews, that is not a good sign for its credibility. In this day and age where people make buying decisions based on such reviews, they tend to view such companies with suspicion. Therefore, if you want to promote your credibility and reliability, keep your reviews open on all your platforms.
Furthermore, you should also encourage your customers to review your business on third-party websites like G2 and Capterra. This adds even more credibility and also gets you more detailed reviews to respond to.
Encourage Customer Loyalty
When customers see that their reviews are being listened to, they will appreciate your business and will be more likely to use it again. This increases customer loyalty, which can be quite beneficial for you. You’ll have people already at the maturation stage of your sales funnel and can just target them accordingly with newer campaigns.
It is much harder to get new leads than re-target old ones for most products, so if you listen to customer reviews, your marketing efforts can be a lot more streamlined. Therefore, reviews are a great way to promote inculcate customer loyalty.
Improve SEO Rankings
While this is not the main point of customer reviews, it is an excellent added benefit. The more relevant reviews you have, the higher your SEO ranking will be. This is because of the sheer visibility of your brand. Your customers are bound to use a few keywords related to your business when they write their reviews, so these will boost your SEO scores.
Any boost to your SEO scores is great for your business, so this is excellent extra benefit reviews offer you. Furthermore, the more your brand is mentioned, the more visibility it gets on social media and on Google.
Free & Unbiased Marketing
This is one of the biggest benefits of reviews. Your customers are basically giving you free marketing with their reviews. Otherwise, you have to pour in considerable amounts of money, time, and effort. This marketing is also unbiased, so your reliability and trustworthiness will also get a boost. Therefore, you should also include these reviews on your main website, to show new customers what sort of experience you can offer them.
Additionally, if an influencer or other such personality reviews your business, then you get a whole new audience to access. All of this gives you widespread marketing with minimal effort from your own side.
To sum up, customer reviews are essential for your business. They improve your reputation, spread the word about your company, and also let you incorporate customer feedback into your processes. All of these benefits mean that you should enable these reviews on multiple platforms.