You’ve established your podcast, created episodes, and now you want to promote it. Where do you start? You could spend hours trying to figure out the best way to promote your podcast on social media platforms like Facebook or Twitter. Or, you can try something new: Instagram! Instagram is an effective platform for reaching a targeted audience of potential listeners with minimal effort. Here are ten steps that will help get your podcast in front of more eyes and ears.
Why Promote Your Video Podcast on Instagram?
Instagram is a social media platform that allows users to share photos and videos with their followers. However, unlike traditional blogging platforms, instagram smm makes it easy for its almost 700 million monthly active users to post content. They can do this by using hashtags, which are keywords preceded by the “#” signs that make it easier for people to browse certain topics or in specific locations to find them.
Five Effective Ways To Promote Your Video Podcast On Instagram
Leverage your Instagram profile
Instagram has an in-built Instagram profile, making it easy to promote your podcast on this social media platform. First, you need an online presence before using any other tool or service for promoting your video blog. Then, use the bio section of your profile to include a link to where listeners can subscribe and download episodes from your podcast.
A great way to boost exposure is by encouraging users who like what they see on your page (in terms of content) to share their thoughts with followers. It would help if you also tried posting relevant pictures when trying to drive traffic back towards the site hosting all the podcasts available for download.
Promote Your Video Podcast in Instagram Stories
As you already know, Instagram Stories allows users to post content that disappears after 24 hours. This feature is similar to the popular “stories” features on other social media platforms like Snapchat and Facebook. However, unlike these two networks where brands can only promote their business through ads – Instagram lets you do it for free by using your profile as a tool for promoting your video blog episodes. You can also use geotags or location stamps (available via third-party services) to let people know what city they’re listening from, if relevant.
Another way of leveraging this feature is by doing an end-of-episode promotion. However, it’s advisable not to overdo these promotions since some may see them as spammy; you will only be wasting your time if there’s no call to action.
Promote Your Video Podcast by Using Instagram Ads
This is a great option if you don’t have the budget for getting an ad on radio or TV but still want to promote your video blog. When done correctly, these ads are more effective than other forms of promotion that rely on organic reach alone. With just $30 per day spent on advertising, it’s possible to get over 100 new podcast subscribers.
There are several ways that advertisers can target people using Instagram ads: location targeting, age range targeting, and interest targeting. You could even combine all three to make sure no one gets missed out when trying to find listeners interested in what they’re offering.
Team Up with Niche Instagram Influencers
Influencer marketing is a popular way to get your name out there and reach potential customers. This can be more effective than using Instagram ads for promoting podcasts because influencers already have an established fan base on the site. However, you shouldn’t contact anyone with a huge number of followers (over 200k) since chances are they will not respond to messages from small accounts like yours.
For best results, look for people who share relevant content about your niche; this might take some time since it’s necessary that both parties find value in working together.
Host an Expert Q+A on Instagram Live
Instagram has a live feature called “Live,” which might be perfect for doing an interview with someone who’s relevant to your niche. This could also work great if you want to get feedback from listeners about what content they would like to see more of on the blog. An alternative option is recording podcasts using apps available via iTunes, then saving them onto your computer and uploading them onto Instagram after editing out any irrelevant parts. These posts will appear just like recorded videos but still have audio-only.
These five simple strategies can help you promote your video podcast without spending too much money or time. The best part about these approaches is that none rely solely on organic reach, so you’re guaranteed results.